Shops we love… on sale!


When Finn was first born I quickly got fed up by the clothes on offer on the high street. For boys it’s all cars and trucks and knights. For girls it’s pink and princesses. For both it’s teddy-bears and cutesy. All of which is exactly what I didn’t want. I wanted classic, simple, cool – but fun! After asking around, and trawling the internet, I soon discovered that there’s a wealth of amazing children’s clothes brands out there. You just have to know where to look. Of course, it doesn’t always come cheap, but it’s all about raiding the fantastic sales… and now is the best time to take advantage.

So, here are some of my favourite kid’s online shops, all of which have great sales on right now:


My absolute favourite shop is shak-shuka, based in the Netherlands, but with very reasonable international shipping. They feature everything from clothes to toys to decor, and all from beautiful designers like Bobo Choses, Mini Rodini and Ferm Living. And it’s all eco-friendly stuff too. Bonus.


Polarn O. Pyret is a Scandinavian legend – which means good-looking but functional clothing for kids. Their concept is based on the idea that children need clothes they can play in. I love the classic collections – think stripes in reds and blues. Their sale is up to a massive 60% off and you can even get a further 10% off online using the code “ADD10”.


I genuinely did a little squeal of delight the first time I stumbled across Orfeo. Such very very beautiful clothes. This London-based online boutique is all about muted tones and understated style made with soft and comfortable fabrics. Their winter sale goes up to 60% off and is helpfully arranged by both age-group and percent off – so you can easily spot the bargains. Yay!


The Little Baby Company is fantastic for baby essentials, nursery decor and textiles, toys and even mealtime paraphrenalia. It’s a goldmine of gift ideas. For a pregnant friend you couldn’t do better than a Littlephant nappy bag or blanket comforter set. But there’s a wealth of ideas from nursery prints, to cushions, to organic baby clothing. Find their sales items in the offers section.


For all your favourite Scandi brands head to Scandinavian Minimall. You’ll find plenty of Mini Rodini, Kidscase, Katvig, Tuss, etc, etc. But you’ll also find the best of non-Scandi brands, like my absolute favourite, Bobo Choses or Finger in the Nose. They’ve got a huge sale on with up to 50% off their vast collection.


For something really special, head to Elias & Grace, where there’s beautiful collections from designers such as AcneChloe, Little Marc, and Marni. There’s lots of great casual wear too, from brands like Milibe, Miller, and Petit Bateau. Their sale is pretty great too, with up to 70% off.

And finally, some more faves with great sales are I Dream Elephants, Nordic Kids and Yellow Lolly.


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